Offering your service as packaged services

When a service is offered as a package, it does not mean that it needs to indicate the price of the offering. In my opinion, the moment price is indicated, the service is somehow converted into a commodity. For some businesses, this is a must - and for others, this should be avoided.

When do I avoid presenting my company prices online?
• Where services are consultative in nature.
The allowance here might be that prices could be presented online for fixed components of the service. Other elements of the service which are deemed to be tailored can be easily withheld or indicated as an on request statement. Or an average price may be provided where it is absolutely necessary.

When do I present my company prices to the public?
• When your company is offering a commodity style product or a fixed price product or service.
• Or when an average price is provided to provide as a ballpark price.
• When there is no other way to differentiate your service from your competition. (unlikely).

If all your competition are basing their point of difference on price - then there is a massive opportunity to differentiate. It can sometimes be quite easy to differentiate in this scenario.

Differentiating is standing out rather than blending in. It is short sighted to think that price is the only factor determining engagement with your business.

Girling Design has indicated some package offerings for logo design and development for businesses, corporate companies and executives. Our package offerings are tailored to average requests and are designed to assist clients understand some of the approaches to design. While we do not provide prices, we do provide a consultative style of design services.

Writing up the information as packages also has an advantage in that text is more likely to be read by the customer. This is due to the customer seeking out if one of the packages is suitable to their own needs or if a more tailored approach to their needs is necessary. Package offerings can provide the customer with a clearer indication of their own needs and can better define your own services in the customers mind.

Presentation folder design - graphic design services

This was a great corporate services graphic design project for our client looking to present a variety of services within one presentation folder.
It is easy to think of a presentation folder simply being a logo plonked dab in the middle of a white back ground when it comes to a design. But a presentation folder can look so much better with a bit of finesse and photography. Presentation folder graphic design by Girling Design