You might have heard people say, 'your website can sell for you while you sleep'. I have said and have heard this many times but it's important to consider this statement for a moment.
It doesn't mean that all web sites are trying to sell something. And if they are, it doesn't mean that they are actually doing it well.
The key to the statement is quite blunt and simple. In all of your information and imagery about your business - Don't forget to sell.
People who visit product and service web sites want your sales pitch more than they want your bio. And when they are sold on your offering, they want to know what the next steps are. There are many sites that should be selling but forget about selling. They flood the viewer with information.
Obviously we all need information to be able to make a decision. I'm indicating here that on a web site, we should aim to get to the sales pitch sooner than later. We should ask questions that make the reader think rather than just read.
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