With regards to Search Engine Optimisation and paid Search Engine Rankings
In simple terms. There are 2 types of rankings.
1. organic
2. paid or sponsored.
The organic side of things can be manipulated and improved with some analysis and research and some adjustments on the home page. We often improve existing websites by applying our years of knowledge and testing. In a basic report we also add some recommendations for additional aspects outside of your website. Girling Design is often asked to put together proposals for organic optimisation. This is one of our areas of greatest knowledge.
The Sponsored links are worth testing but not always worth persisting with. They can be managed via your google account. Much of the same considerations and thinking of organic optimistion can be applied to sponsored links.
The Girling approach would be to review the organic aspects first and then consider the sponsored options. There are plenty of businesses who don't even look at sponsored linking.
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