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Thursday, August 1, 2013

Top 10 reasons to use a multi-disciplined graphic designer


Many multi-disciplined graphic designers will have some area of their business where they have great experience. Essentially they are an expert in one area of design, but have an interest/experience in all things design. They see all  materials as tools for their design work and have likely experimented with materials and different media types in their own time. So when it comes time to working on a project, they may very well have experience in; materials, media types and styles of design.

The following are general points about what a typical multi-disciplined designer can achieve for their valued client. Some of these points are not necessarily specific to multi-disciplined graphic designers, however they are common with most.

Generally speaking; A multi-disciplined graphic designer will:

01. point out where there are cost saving opportunities.

02. have knowledge of what marketing techniques have worked on previous projects and why they have worked.

03. have knowledge of printing pitfalls and can warn you of potential rookie mistakes  - which in turn can save money and heart ache.

04. have a rich resource of specialists in a large cross section of creative industries; including trusted; copywriters, photographers, printing companies, fabricators, engineers, trade mark attorneys, finishing companies, seo specialists, digital developers and more.

05. know where their strengths are and will quickly communicate if they can or cannot do what you need done.

06. have a problem solving attitude where others may flounder under pressure.

07. have a great sense of timing for critical deadlines.

08. provide you with a variety of options - all which will work.

09. have a well orchestrated business methodology.

10. be an exceptional communicator having dealt with a vast variety of industries and clients.

And one extra.

11. will be able to make recommendations on situations based on their diverse knowledge.

Suggestion: As a potential client, the next time you approach a multi-disciplined designer - and before providing a brief - ask them how they would approach something like you are attempting to undertake from a business perspective. You will quickly gain a measure of their ability to either provide the status quo or build your business around effective work and thinking. They may even provide you with a better opportunity.

As mentioned, a multi-disciplined graphic designer deals with a great diversity of businesses and their management. They see consistencies and differences in the way businesses operate and what businesses want and need. They are a great asset to all size businesses as their task is usually to simplify and problem solve in areas where they have hands on knowledge.

Looking to work with a trusted multi-disciplined graphic design service in Melbourne Australia? Contact Girling Design.

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