The following might help you when considering contacting a design firm to develop a logo and corporate identity.
From a client perspective - if you are considering a designer to create a logo for you, please consider the following.
A logo is built from the following.
Concept themes
1. A concept which relates to what makes your company unique and what your company does.
A concept can be;
• abstract,
• style oriented,
• concept oriented,
• colour oriented,
• all of the above but not all with the same hierachy.
Abstract
As a logos' primary intention is to be memorable, then abstract can be a good option. Get people talking and seeing what ever they want to see in your logo.
Style oriented
This is where the style of the design is more important than a pictographic concept. A style might simply be a font style, or a shape style, such as a shape behind the text. Style oriented simply means that there is no specific idea other than style behind the approach.
Concept Oriented
Concept or idea oriented logos are those which draw upon a depth of meaning behind the image and typography.
For instance. Fireworks is an idea for a logo - and the depth of meaning might be that the fireworks supports the idea of a business which has expansive possibilities. This is a concept.
Other popular concepts are things like; animals with particular physical, visual, cognitive or symbolic traits. Some animals over time represent a universal meaning for different things. Like the fox and the hare, the snail, the cheetah, etc. Allow your designer to guide you through concepts for your business which relate to your company. Should you have an idea, don't hesitate to make it known as a plan can be provided to incorporate that idea in a tailored way together with other concepts.
Colour oriented
This is self explanatory. Sometimes, colour is all that is needed to express the company brand. This is often used to stand out from competitors rather than to blend. There are many occasions where your logo may appear next to other logos. Colour is relevant for all forms of logos. It can obviously be applied to style oriented, concept oriented and abstract logos. And it can also simply be used on its own inside a rudimentary shape.
When meeting with a graphic designer who specialises in corporate identity design and logo and branding development - it is a good idea to have a think about these different approaches. It may save time to simply select one of the above which most resinates with your company.
A good corporate identity designer will be able to guide you through these different spheres and help you best determine what shapes, colours, tones, textures, ideas and themes are best for your business.
Design options
A design option is when a concept or theme has been selected. Lets say that the concept theme is Fireworks. This can then be explored in 1, 2 or 3 different options using the same concept.
By crystallising the concept at the outset, then there can be a specific focus on exploring optional possibilities. In this way, the designer can recommend the best option within the best concept.
The best of the best. Sometimes, the designer will simply discuss words with you prior to developing visuals. This is often a very smart approach so that the design process can begin in an expansive manner and end in a more narrowed focus.
If the design process ends up continually expanding. It is best to keep people focussed on the plan and the initial brief.
A good designer will prescribe a direction based on their professional knowledge and expertise. They will look to the clients business philosophy to clarify their creative directions.
An experienced designer will have definitely worked with countless businesses who are looking for something just like you are looking for. They will also know that the best reference for the direction to take will begin with your company and your unique style of business.
Nicholas Girling
Creative Director
Girling Design
"Logos always need to be memorable first and anything else - we can't remember"
Girling Design is inspired by mid 20th Century commercial art and poster art. We love a lot of Danish design, Russian Constructivism, and the illustration from Commercial artists such as Saul Bass, Paul Rand and Wim Crouwel to name a few. We love their work because it is bold timeless and memorable.
This is our company philosophy and is the measure we place on all of our design work.
Bold - because you need to stand out
Timeless - because we build to last
Memorable - so your brand message is front of mind to customers
If you are looking for a design studio to guide you through the logo and identity process with simplicity and a clarity of focus, look no further. Contact Girling Design
Want to read more on this subject. Click here
No comments:
Post a Comment